By Fraser Black ~ MD & Founder
We initially started supporting Southern Destinations, and then in 2011 we helped launch their second brand, African Safari Consultants, which is specifically focused on the US market.
Revenue from both brands qualifies them as one of the “Top 4” Safari Tour Operators in Southern Africa. 959 currently handles inbound marketing and lead generation for both brands.
Our remit includes:
- Digital Strategy
- Content Marketing
- Social Media
- Conversion Rate Optimisation (CRO)
“We deploy advanced inbound marketing strategies that integrate Google AdWords, Google Analytics, Moz, Facebook Ads, SalesForce, Bizable, Invoca and other inbound marketing automation systems. I’d say there aren’t too many more competitive niches on the internet for lead generation than the luxury safari tour niche. Leads cost, on average, approx. $200 each. Both brands trust us to manage these channels for them and have done so for 7 years.”
Fraser Black, Managing Director, NineFiftyNine.com.
“Fraser and his agency, 959, have been providing consultancy to AfricanSafaris.com for the last 7 years. Fraser helped us launch AfricanSafaris.com in 2011 and continues to support us with our digital marketing requirements across SEO, PPC, Conversion Rate Optimisation & UX. Fraser is not your typical agency type… He thinks like a site owner/ entrepreneur and helps us to build and exploit our web assets for profit. Fraser is reliable, experienced and has a solid knowledge of digital marketing within the travel sector.
We enjoy working with him and his team at 959.”
Neil Ratcliffe, CEO & Owner, AfricanSafaris.com / SouthernDestinations.com.